About Us
For future-minded hotels, restaurants, airport lounges and more, we create holistic guest experiences and optimize for impact. Obsidian brings a unique global perspective, expertise in sustainable service design, and hands-on approach to all client partnerships.
Banner photography by Webster Mugavazi
Service Design uses a guest-centric mindset to guide behavior, solve problems, and maximize resources within any economic climate. Obsidian Services is a boutique consultancy specialized in providing next-level, sustainable service design for hospitality businesses. With roots in North America and Europe, we can also represent Northern and Western client interests abroad.
Principal Serena Weaver’s international background and discerning eye yields a comprehensive while visionary approach when helping to craft your brand’s success. She has nearly two decades of experience in sustainability, business development, F&B, and hospitality. With degrees from the University of Virginia (Bachelor of Urban and Environmental Planning) and SDA Bocconi (MBA), plus a certification in Experience Design from the Cornell School of Hotel Administration, structured knowledge backs-up the firm’s core innovations.
We look forward to elevating every detail of your guest journey. Transformative results—for all stakeholders—await.